Sam Hawkins Content Post

Individual Evaluation

Group Evaluation Question 3

Final Printwork

Final Audience Research

Final Music Video

Rough Cut Feedback

Print Work Analysis

Important Concept Development

Call Sheet and Risk Assessment

Print Work Analysis

Progress and Shot Planning

Concept Development: Stop Motion

Pitch Review

Primary research questionnaire

Location Reccie

Storyboard Process

Video Style Development

Planning Tasks

Technical Analysis: Blame Miss Barclay

Initial Print Analysis

Contextual Research into the Music Industry

Music Video Deconstruction: Audiences and Institutions

Mainstream/Pop Music video analysis

Practise Shoot and Shot Ideas

Practise Shoot Review

Commercial/'Advert' Music Video Deconstruction

Genre and Narrative Music video deconstruction

Preliminary Task - Music Video

Music Video Analysis Rap Genre

Music Video Analysis - Genre: Drum and Bass

Music Video Analysis

Album Cover Analysis

Moodboard

SH: Individual evaluation

AH : Evaluation

Group : Evaluation Question 3

AW : Evaluation questions 1,2 and 4

Group : Final Digipack and Printwork

SH: Audience Feedback on video

This question was repeated from the first questionnaire, just so that we could check the value and relevance of each response with comparison to audience preference.

What genre of music most appeals to you?
Finn	Rap/Hip-hop
Cameron	Rap/Hip-hop D&B
Chris L	Hip hop or alternative indie
Glenn	Rap/Hip-hop
Shrimal	Rap

 

What are three words that immediately come into your head after watching the video?
Finn	Quirky, urban, local
Cameron	retro, easy going
Chris L	Fast, cool, british
Glenn	Retro, fun, current
Shrimal	alternative, relatable, cool

 

Is the story and what is happening easy to understand?
Finn	Yeah id say so, he is getting over the break up and I think he seems sort of happier at the end
Cameron	Yeah fairly easy to understand, I reckon I could probably astill get it with out the music so it sort of stands on its own fairly well, but that might be because I know the song
Chris L	Kind of, it could probably be a little bit more clear but then it might be a little bit too simple I suppose.
Glenn	Yes especially with the song, it really fits well and isn’t overly edited, kind of simple but also interesting at the same time.
Shrimal	He seems to be going through a break up and I guess he is over it by the end of the song.

 

Is the artists performance convincing to you, and why?
Finn	Yes he is actually, he looks the part of raps pretty well, maybe could have been a little bit better with the words at time though.
Cameron	I thought he fitted it really really well, I could imagine the real version of the rapper actually being him, but then he does look similar to Mikill Pane!!
Chris L	Yeah he was pretty good, although I thought sometimes he was almost over acting it a little bit with his hand gestures and stuff
Glenn	Yeah, I have seen other videos like this and he actually really fits the part better than most videos I have seen where it isn’t the real person.
Shrimal	I could probably see him being the real artist to be honest, he looks like he has the same sort of personality as mikill pane in a way how he looks shoes etc.

 

Could you watch the video again without getting bored?
Finn	I could, its pretty easy going yet isn’t boring so I would watch it again.
Cameron	Yeah, I could imagine it being the sort of video you wactch while youre doing something else but would sort of go back and watch it to see what else happens in the video as it isn’t the same stuff over and over again like you see often.
Chris L	Yeah I actually did watch it a few times to be honest, where it’s quite quick I think I missed out on little details so I went bacdk over to watch, I  quite like the video in general and don’t think id really get bored with it.
Glenn	Yes, I watched the some of the chorus stuff, like where he is holding the picture thing because I thought that looked really interesting
Shrimal	Yes definitely, it feels like new things are always happening, it isn’t repetitive which I like in a video.

 

Group : Music video

AW : Audience Feedback

We asked the same five people we addressed in our initial music video to watch our final video and look at our print work and this was the feedback which they gave us. We, again, used facebook messenger to send and receive our responses.

This question was repeated from the first questionnaire, just so that we could check the value and relevance of each response with comparison to audience preference.

What genre of music most appeals to you?
Lawrence Evans	Rap/Hip-hop
Felix Page	Rap/Hip-hop
Vince Firth	Indie(Rock)
Keir Burbidge	Rap/Hip-hop
Nat McKerlie	Rap/Indie

What are three words that immediately come into your head after watching the video?
Lawrence Evans	Funny, ghetto, real
Felix Page	Different, retro, happy
Vince Firth	Fast, funny, british
Keir Burbidge	Rap, money, street
Nat McKerlie	Fun, happy, relatable

Is the story and what is happening easy to understand?
Lawrence Evans	He has been through a break up, was all the stuff about him shopping, like him trying to get over the girl? (yes) oh well then yes  I do understand
Felix Page	I dont know how much I would have understood if the music wasnt there, the subject of the song definitely helps me in understanding that hes trying to get over his old girlfriend.
Vince Firth	I think so, I didnt really get the end bit where he was playing basketball, but I got that he went through a break up.
Keir Burbidge	Yeah it was very clear, especially with the song in the background as the story was similar to what was being sung about.
Nat McKerlie	Yeah I did, he's been through a break up and was rapping to try and get over her.

Is the artists performance convincing to you, and why?
Lawrence Evans	He had a certain 'rap' look about him I suppose, it was a good choice of actor, he looks like Mikill Pane aswell.
Felix Page	As an artist I thought the acting was convincing, he had a lot of charisma however some parts seemed slightly out of sync or he didn’t quite know the words, I couldn’t tell which.
Vince Firth	Since I know the actor it was a bit odd for me seeing him star in a music video but he was actually a very good actor so I'd say yes.
Keir Burbidge	I think he was convinging enough but could have been better, in some of the shots he looked quite bored.
Nat McKerlie	Yeah, im a big fan of Mikill Pane and the actor did the job really well, all the references to trainers and humour are just like something he would actually do.

Could you watch the video again without getting bored?
Lawrence Evans	I think I could, its definetly more exciting than some of the other a level videos ive watched, theyre all a bit to artsy and slow for me, this is a nice change
Felix Page	I don’t know, I found myself getting slightly bored during the parts between the singing, but I could watch the singing parts again definetly!
Vince Firth	I only started noticing the stuff like when he was in the bed, and the bottle of vanish halfway through. Ive already watched it twice because I missed all those funny bits the first time round, like the bit outside tescos was about tescos.
Keir Burbidge	I probably could, I did think the bit without john in were qite long and boring, didn’t really seem like a Mikill Pane song after a while
Nat McKerlie	Yeah I could, the camera is always moving so it feels like something is always going on which doesn’t make it boring and kind of makes me want to watch it again.