AW : Print Work Draft Analysis

Rule of Thirds and Layout Design

From this image of our front and back cover with the rule of thirds applied, we can see that our design infact challenges the rule of thirds as there are no focus points over our star image or any of our main text. However we believe this assists our minimalist design and gives it a slightly alternative edge rather than just being very plain and basic. The reading path of the front cover begins with the large silhouette of the artists face, before leading down to the title of the track, and then back to the top where the reader links the artist name with the large image in the centre.

 Typography

The font we have chosen is very minimalist and basic, however is narrow and tall, thus making it different and slightly alternative from a common don't such as Ariel or Helvetica. We have taken our inspiration from the brand DONDA Design, who make album cover for rap label G.O.O.D Music, on a post I made yesterday, where they use the Bebas font with a very simple solid image gradient underneath, to create a stylish and simplistic design

 

Lighting

This is the main focus point of our image as it is a silhouette of our artist, keeping a very clean and minimalist look, we did not want to edit the lighting of this image too much however we did make the image greyscale to keep it even more plain, making sure none of the audiences focus was taken away from our artist. The fact he is in the shadows also shows that he is hiding and trying to cover himself, but that he will be revealed in the process of listening to the track.

 

Composition

The composition of the text, when applied to Dyers Star Theory we see that the artist 'Is both present and absent' in our front cover, aswell as in our back cover where some of the images involve his face, and other do not or distort it, leaving the audience striving to get the full picture of this artists life. This technique can also be seen in Kendrick Lamar's album cover for Good Kid Maad City, where it shows a childhood image of his, thus he is present in the shot yet absent as the image is not the artist as we know him.

 

Link between print work and video

The print work is linked to our video as both of our pieces incorporate the round window you see in our front cover, however for the album cover it is Mikill Pane's face and in the video it is Gotye's face thus linking the two artists together in the audiences mind, so they think of it as one mashup Song, rather than two separate songs put together.

AW : Print Work Inspiration Post

A collection of print work from DONDA Design

We have looked at different rap artists work that we like and are going to use this sort of minimal style for our print work

 

 

 

AH : Print progress

During the lesson today we have each began to develop our print work on Photoshop. I am currently producing the print work for the advertisement.

We got this image from what we have taken during our practise shoots and thought it would be a good idea to use within this ad, as well as for the album cover of our print work.

 In order to create this image we have used various aspects in order to position and scale our original image as well as adding in a black background. We have had to cut out the single image of our artist in this case and increase the size of the image through photoshop.



 Furthermore, we have also had to adjust aspects of our image using various editing tools via photoshop. For example we have been able to create a shadow effect on our photo.

In this case here we have managed to enhance the colour of our image better so that the colour stands out more  and looks a bit more attractive and eye catching. This therefore helps to draw attention to our silhouette image used by contrasting it against a light green background so that the image is much more visual to an audience.












In terms of the text used within our production we have used a fairly minimalist font so that the name of the artist, as well as the release date is obvious and simple to read. The use of white font once again has been used against a black background in order to make it stand out well to the audience. In terms of our progress so far it is evident in terms of this that the aesthetic needs something which will help to draw in the audience a bit more and to make it stand out so therefore we are currently trying to develop an idea which we can apply on Photoshop to make it more attractive and experimental.

 

The conventions for a typical representation of Mikill Pane are normally fairly minimalist so therefore we are going to conform to this approach, however we do wish for this piece to stand out more and reach out to the target audience.

 



Group: Shoot review 10/11/13

On the 10th November we planned our shoot to be at Sam's house to film mostly performance shots but also some stop motion. However on the way there we decided we would re-shoot some our the footage at the Southborough location as we were not quite satisfied with it. We shot about 3 more performance shots whilst we were there and we are very happy with how they look. We also decided to practise taking some images for our print work while we were there but it has actually turned out that we are going to use these images for the actual print work as they mostly look very good, we took a lot of shots, around 15, in different angles and with different framing to help us decide which looked best when on a computer.

The problems we had with our shoot at Sam's house was that although the lighting looked very good compared to most other bedrooms, we did not really feel it had the right aesthetic to fit with out genre and the feel of our music video. However we have got some shots that we are perfectly happy to use from this location. Because of this we have decided to also film at Alex's house as the bedroom we will use there would really suit the video, we may need to look at lighting however.

We also shot some stop motion at Sam's house of objects moving around as if they were thoughts coming out from the artists head, the way that we set them up looked very good. However it was very hard to frame all the shots exactly the same as we had to shoot from a birds eye view, next time we shoot this (at Alex's house) we are going to make a fake bed by putting a duvet and pillows on a plain area of floor so that we are able to shoot from a less high position but still at a birds eye view.

AH : production update- stop motion

• In terms of our stop motion we have begun to practise using a technique in order to see how effective it will be within our music video.
• We have filmed a practise shot of someone walking holding a clip board which we are using a tracking motion technique within premier elements in order to incorporate an animated image onto the clip board, which is effective as we can have our artist walking holding a piece of paper or clipboard with another line of action going on within the clip board such as a segment of narrative fuzz. 
• After trying to edit it on premier elements today however we have had problems as the software is hard to use a tracking motion effectively, so therefore tomorrow we are going to try using after effects software in order to edit it to a good standard.

This is the type of idea we are trying to adapt to our production:

 

AW : Print Work Progress

Because of the song being a cover and the title being 'Mikill Pane vs. Gotye - Somebody That I Used To Know', we have come up with the idea of making the theme for our digipack as a video game design.

I have started a photoshop document as you can see here with a brief mock up of our idea for the front pane and back pane, which I created in the last lesson.

I have attempted to create a pastiche Playstation 1 cover under the title PaneStation as our artist is Mikill Pane.

Group : Concept Development

In terms of our stop motion, after watching this music video by One Republic- Good life we are considering using aspects of their production to apply within ours. We like the stop motion ideas, of which they use by a person holding up a picture which contains an animated image. We therefore want to try and adopt this approach within our production.  Currently we are considering using this type of effect by having the girl from our production holding up a animated picture of our artist singing.
Furthermore, we also like the idea of holding several animated pictures together in order to form a single image as seen in the picture below.

We have found out how to apply this effect to our production, which you do by drawing four dots in each corner of a piece of paper. Therefore you can then insert an image on after effects to fill the gap. Also a good thing using this idea, is that if you tilt the image sideways you can also adjust the colour to show a shadow effect when it turns away from the camera, so therefore it is an idea we could apply fairly easily to our production. Next lesson we are going to practise using this technique in order to test it and see whether it would work well within our production.