Group: Call sheet and risk assessment

Date: 21/11           Location: Tunbridge Wells

Meeting Time:9:10     Group: 3         

Crew & Cast Contact details:

John Jones

_____________________         Phone:

Adam Howland

_____________________         Phone: 07931502180

Sam Hawkins

_____________________         Phone: 07778104392

Alex Wallace

_____________________         Phone: 07837121732

 

_____________________         Phone:

 

_____________________         Phone:

 

 

 Props & Equipment                               crew responsible

 

Camera

Camera track

Clipboard

Location	Cast	Technical notes
Tunbridge wells- Alleyway	John Jones-	Tracking shot of artist walking towards camera holding clipboard for still motion image framed in long shot
Tunbridge wells- Alleyway	John Jones-	Mid Shot of artist standing still

Location	What is the hazard?   Think about road safety, filming at night, potential damage to equipment	Who/what might be harmed and why?   Think about who needs to be aware of the risk	How will you reduce the risk?     What steps will you take to ensure that the risk is lowered?
Tunbridge Wells- Alleyway	Possible weather conditions	Equipment may be damaged if it rains	Ensure equipment does not get wet or damaged

 

AH : Print analysis

In consideration with the rule of thirds it is evident that the use of centring the text has been used in order to position the text and image all within the middle of the advertisement so that it is easily visible to the audience. Therefore we don't actually conform to the typical rule of thirds layout but instead we have created an image which is based purely by focusing images and text within the middle of the page in order to keep it fairly minimalist and structured in a simplistic way.

 

In terms of the connotations of the typography, the use of minimalist fonts are used, in order to ensure that it is easy to read through the use of the bebas font. In terms of the connotations it could be considered fairly experimental due to the fact that the font is fairly narrow, therefore not conforming to many typical advertisements that other artists use. The colour of the font is brought out due to the black and white contrast between the text and the background which therefore makes it much more visual to the audience and simple to read.

 

In terms of the semiotics of our advert, it is evident in terms of mise en scene that the lighting of the window in the background has been enhanced via Photoshop, by the use of the colour enhancement effect in order to bring out more colour. Therefore it helps to reinforce even more the silhouette which is place over the top of it even more so that it is clear for the audience to see. This however disguises the aspects of mise on scene such as the facial expressions of the artist as well as the costume he is wearing by the use of a shadow effect in order to hide part of his image, therefore helping to challenge the star image and add some complexity across the range of media subsidiaries we are using to represent the artist. This use of silhouette also conforms in some aspects to Barthes theory, whereby enigma codes are depicted. For example the audience will be thinking to themselves what does the artist actually look like.

The within the advert the star is present, however his image is disguised by the use of a shadow effect so you cannot see his features properly. Furthermore, the use of extra diegetic gaze has not been used for this part of our production work which is reinforced by the fact that he is not looking directly back at the audience, so therefore it does not break the 'fourth wall' in this case. In terms of the star image it does not give much away about the artist, due to the fact that we cannot see aspects such as his costume or his facial features or expressions.  This however helps to conform to Dyers theory when accompanied with the music video, due to the fact that it adds to the incoherence of the artist. Therefore as an audience we continually strive to complete or make sense of the image which they do through continued consumption by actually watching the artist so they can identify more aspects of his star image in order to get a better understanding. Therefore in some ways you could consider it to present the audience with a coherent aesthetic through aspects which are conventionally in each piece of print work such as the unique artist logo, which Mikill Pane conventionally alters in relation to the name of his track for each of his songs.

 Furthermore in terms of representing the artist it is evident in Mikill panes other print work such as his album cover that he uses similar characteristics in order to make it minimalist. For example in this album cover for blame miss Barclay he uses a single image of himself which is the approach we have taken, also accompanied by a simplistic style of font being used.

 

Group : Progress update

During the course of the lesson we have each been developing our print work ideas and trying to progress them further. In terms of our music advertisement we believe that the aesthetic of it does not help it to stand out as we would have liked so we are trying to develop an effect on photoshop to do so. We have a session booked in order to understand how to apply the tracking for our stop motion effect to our production on after effects  on the 20th November.

We are hoping to complete another shoot his week within an internal location (bedroom), as well as in an alleyway location, which we have already planned for the 21/11, however we need to find out when everyone is able to film. Therefore when we do so we will need to book out the equipment ready, which will consist of what we have been previously using to film. Therefore we need to complete a callsheet and risk assessment ready for the filming in the alleyway location In the near future, as well as book out all of the equipment to use for the film session.

 

Mrs Fernandez feedback 2

There are some very interesting visual ideas here; I particularly like the brick wall image and the concept of vintage TV / games console.  However at the moment there is no coherent aesthetic across all three pieces.

Also, your analysis does not explicitly use semiotics as requested, nor discuss reading path with it labelled.

Current analysis of print is L3, concepts as developing 3, but potential to be L4.  Please go back and use critical theory properly to deconstruct your proposed designs.

SH:Draft print work analysis

Is the artist present or absent?
According to Dyers paradox, in this advert our star is both present and absent which is how we are creating his star image. The fact that the star is in the image and is the main focus portrays him in a present way, this is very typical of the rap/ indie rap genre in which the artist is very present in all sorts of print, however in our one we have decided to also portray him in an absent light by having him not breaking the fourth wall like conventional prints do.

Is the work autobiographical?
This print is fairly autobiographical, as you can see be the big, bold, black, simplistic font and the presence of the artist, the audience already know that the track is going to be about the artist, the fact that he is present makes it more intimate to the viewer and heightens his sense of him contributing to the narrative himself and his meta-narrative.

Are there links between your video and print work?
So far in this print, I have tried to incorporate the more rural look which helps to bring the artist in closer relation to the audience. I have also added a subtle colour wash, the orange, yellows and reds have become more prominent which is the sort of colour we are looking to use in our video as it gives a slightly more vintage feel which has links to some elements within our video.

Typography
The font of the image is modern and minimalistic, however with a gritty urban twist. We believe this connotes the views and portrayal of our artist, who we have shown to be fashionable and modern but with an ironic and slightly comical touch that is definitely shown through the music and the video. The subtle rugged look to the font has connotations of a new age youth and urbanism, it is used to portray the artist in a more present way to the audience and not as a big mainstream pop star, making him more attractive as an 'approachable star'.

What are the idealogical discourse portrayed?
There are some links towards a rebellious sort of attitude, portrayed by the graffiti wall with the care free look on the artists face. The artists represents more of the younger, teen, audience. The way he is dressed, with a fashionable coat with mirrored glasses and his in-fashion faded hair makes him seem to appeal to more of the psychographic of opinion leaders and trend setters. This is something that is very much prominent in our video.

Representations
The wall in the image is an urban looking structure, we believe that it portrays the artist in a non-pop star sort of manner, appealing to his target audience.

What is the reading path?
The big bold text is the most eye catching part of the image, this is what is seen first as it stands out so much, however we are considering making this more subtle by giving it a bit more of a rough, urban feel. After this the eyes are drawn to the face and specifically the glasses of the artist. Then down to the 'vs GOTYE' bit of text, we will also be adding the title of the track on which will most likely be the final line on the reading path.
When looking at the rule of thirds we see that the layout of the magazine advert is slightly unconventional in the positioning of the image. Generally you would see the main image, ie. the artists face being placed upon one of the green dots. However we have decided to be more experimental in the structure of this advert. The advert would be placed as a small advert strip along the bottom of the page therefore the advert is not actually very square, so we thought pushing the image to one side rather than attempting to adhere to the rule of thirds would suit the type of advert much more.

 

 

 

 

4. Deconstruct USING SEMIOTICS all separate aspects of mise-en-scene (lighting, nv lang, composition, props etc)

5. How do these aspects represent the artist?  You may refer to Dyer here

6. Comment on myth / ideological discourse that are constructed through the text

 

AW : Print Work Draft Analysis

Rule of Thirds and Layout Design

From this image of our front and back cover with the rule of thirds applied, we can see that our design infact challenges the rule of thirds as there are no focus points over our star image or any of our main text. However we believe this assists our minimalist design and gives it a slightly alternative edge rather than just being very plain and basic. The reading path of the front cover begins with the large silhouette of the artists face, before leading down to the title of the track, and then back to the top where the reader links the artist name with the large image in the centre.

 Typography

The font we have chosen is very minimalist and basic, however is narrow and tall, thus making it different and slightly alternative from a common don't such as Ariel or Helvetica. We have taken our inspiration from the brand DONDA Design, who make album cover for rap label G.O.O.D Music, on a post I made yesterday, where they use the Bebas font with a very simple solid image gradient underneath, to create a stylish and simplistic design

 

Lighting

This is the main focus point of our image as it is a silhouette of our artist, keeping a very clean and minimalist look, we did not want to edit the lighting of this image too much however we did make the image greyscale to keep it even more plain, making sure none of the audiences focus was taken away from our artist. The fact he is in the shadows also shows that he is hiding and trying to cover himself, but that he will be revealed in the process of listening to the track.

 

Composition

The composition of the text, when applied to Dyers Star Theory we see that the artist 'Is both present and absent' in our front cover, aswell as in our back cover where some of the images involve his face, and other do not or distort it, leaving the audience striving to get the full picture of this artists life. This technique can also be seen in Kendrick Lamar's album cover for Good Kid Maad City, where it shows a childhood image of his, thus he is present in the shot yet absent as the image is not the artist as we know him.

 

Link between print work and video

The print work is linked to our video as both of our pieces incorporate the round window you see in our front cover, however for the album cover it is Mikill Pane's face and in the video it is Gotye's face thus linking the two artists together in the audiences mind, so they think of it as one mashup Song, rather than two separate songs put together.

AW : Print Work Inspiration Post

A collection of print work from DONDA Design

We have looked at different rap artists work that we like and are going to use this sort of minimal style for our print work