Group : Progress update

• During todays lesson I have begun to edit some of the footage for production. I have incorporated one of our stop motion techniques into the footage through using a tracking motion on after effects software.
• Furthermore, we have also progressed in our editing today, as we were able to assess our qualitative feedback from the rough cut in order to improve aspects of our production.
• We have also begun to plan shots for our shoot which will take place tomorrow, as well as put up the call sheet and risk assessment ready in advance.

AW: Printwork digipack

Firstly  I got my original image which was a screenshot from our project

 

I then added a motion blur of 12 pixels

Before pasting over a layer of light effects, and setting it to a hard light blend at 70% opacity

 

I also added a gradient map below this, at 80% opacity and hard light filter

 

I adjusted the curves at this point as the image was getting unclearer and darker the more layers I added over the top

 

I also added a large triangle of yellow into the top corner, and set it to 'lighten' blend mode as this corner of the image looked very bland, and it also added a different colour other then the red and blues we were using already.

This then gave us our final picture which we used as a panel on the back pane of our digipack

 we also repeated a similar process with two other images, using different blurs, blend modes and gradient maps to create slightly different effects

Group : Rough Cut Feedback

• Todays lesson we carried out a rough cut of our footage in order to assess the effectiveness of our current progress for our music video. Therefore we were able to gain lots of helpful feedback in terms of aspects which are effective in the music video and aspects we can improve on/ideas we can incorporate into the production.
• Some of these ideas were that we should remove some of our footage and replace it with stop motion animations, as well as having an after effects shot in there which is A* grade. Adam has been working after school and at lunchtimes to help create a really cool effect where it looks like our performer is holding a load of pictures, when in fact he is moving holding a blue screen. We will use this as an element of our work, so it looks like he is carrying the stop motion images in his hand.
• In terms of the qualitative feedback we have gained, we do have aspects of our production in which we need to improve. For example in terms of the beginning shots of the artist walking into the video, we either need to make the cutting rate faster, or ensure that we re film it with some moving images, rather than a static one.
• Furthermore, there are aspects we still need to film, which is why we have planned a shoot this week for Thursday, 28th November, in order to fill in the missing gaps within our footage. This will consist of shots within and internal location (bedroom).
• We did show our tracking motion ideas to everyone in our rough cut feedback, and overall they really liked the idea and thought it was very effective, so therefore we will also need to consider filming some more shots of the artist holding a clipboard in order to create more similar shots of this standard.

Group : Shoot review

On Friday 22nd we filmed some other aspects for our production in Tunbridge Wells. The shots consisted of John Jones holding a clipboard of which we are using in order to incorporate various effects via aftereffects editing software.

After practicing some effects using this footage we are pleased with the outcome, due to the fact that the footage allows us to incorporate various editing effects and techniques within our production so in terms of that we can be fairly experimental in what we do with the footage. I have been currently testing out an effect on aftereffects in order to use a tracking motion, so that instead of holding the blue cardboard we edit it to hold a moving picture or a much larger image.
I believe in terms of the location we used for the shoot it works very effectively within our production shooting in this alleyway location, due to aspects such as the graffiti in the wall reflected within the shots. Furthermore, the fact we took several of the same shots was a reliable source, as it gave us several clips to then choose from should we notice and problems in each of them.

AH : Print progress

Today I have altered the text for our print work in order to help in to conform to other music adverts. I have done this by using creating a hierarchy in terms of the size of the texts being used which is evident in many other adverts. For example the name of the artist is always the largest font, where as aspects such as the title of the song and release date are to be kept smaller in order to conform to the conventions of other adverts. This helps to reinforce the importance of each piece of text being used on the advert.

Furthermore, I have also edited the text by incorporating a shadow effect underneath in order to make the aesthetic of the ad. Below is the method I have used in order to do this, as well as considering the rule of thirds instead of keeping the text and logo all central to the layout.

 

 



Group: Call sheet and risk assessment

Date: 21/11           Location: Tunbridge Wells

Meeting Time:9:10     Group: 3         

Crew & Cast Contact details:

John Jones

_____________________         Phone:

Adam Howland

_____________________         Phone: 07931502180

Sam Hawkins

_____________________         Phone: 07778104392

Alex Wallace

_____________________         Phone: 07837121732

 

_____________________         Phone:

 

_____________________         Phone:

 

 

 Props & Equipment                               crew responsible

 

Camera

Camera track

Clipboard

Location	Cast	Technical notes
Tunbridge wells- Alleyway	John Jones-	Tracking shot of artist walking towards camera holding clipboard for still motion image framed in long shot
Tunbridge wells- Alleyway	John Jones-	Mid Shot of artist standing still

Location	What is the hazard?   Think about road safety, filming at night, potential damage to equipment	Who/what might be harmed and why?   Think about who needs to be aware of the risk	How will you reduce the risk?     What steps will you take to ensure that the risk is lowered?
Tunbridge Wells- Alleyway	Possible weather conditions	Equipment may be damaged if it rains	Ensure equipment does not get wet or damaged

 

AH : Print analysis

In consideration with the rule of thirds it is evident that the use of centring the text has been used in order to position the text and image all within the middle of the advertisement so that it is easily visible to the audience. Therefore we don't actually conform to the typical rule of thirds layout but instead we have created an image which is based purely by focusing images and text within the middle of the page in order to keep it fairly minimalist and structured in a simplistic way.

 

In terms of the connotations of the typography, the use of minimalist fonts are used, in order to ensure that it is easy to read through the use of the bebas font. In terms of the connotations it could be considered fairly experimental due to the fact that the font is fairly narrow, therefore not conforming to many typical advertisements that other artists use. The colour of the font is brought out due to the black and white contrast between the text and the background which therefore makes it much more visual to the audience and simple to read.

 

In terms of the semiotics of our advert, it is evident in terms of mise en scene that the lighting of the window in the background has been enhanced via Photoshop, by the use of the colour enhancement effect in order to bring out more colour. Therefore it helps to reinforce even more the silhouette which is place over the top of it even more so that it is clear for the audience to see. This however disguises the aspects of mise on scene such as the facial expressions of the artist as well as the costume he is wearing by the use of a shadow effect in order to hide part of his image, therefore helping to challenge the star image and add some complexity across the range of media subsidiaries we are using to represent the artist. This use of silhouette also conforms in some aspects to Barthes theory, whereby enigma codes are depicted. For example the audience will be thinking to themselves what does the artist actually look like.

The within the advert the star is present, however his image is disguised by the use of a shadow effect so you cannot see his features properly. Furthermore, the use of extra diegetic gaze has not been used for this part of our production work which is reinforced by the fact that he is not looking directly back at the audience, so therefore it does not break the 'fourth wall' in this case. In terms of the star image it does not give much away about the artist, due to the fact that we cannot see aspects such as his costume or his facial features or expressions.  This however helps to conform to Dyers theory when accompanied with the music video, due to the fact that it adds to the incoherence of the artist. Therefore as an audience we continually strive to complete or make sense of the image which they do through continued consumption by actually watching the artist so they can identify more aspects of his star image in order to get a better understanding. Therefore in some ways you could consider it to present the audience with a coherent aesthetic through aspects which are conventionally in each piece of print work such as the unique artist logo, which Mikill Pane conventionally alters in relation to the name of his track for each of his songs.

 Furthermore in terms of representing the artist it is evident in Mikill panes other print work such as his album cover that he uses similar characteristics in order to make it minimalist. For example in this album cover for blame miss Barclay he uses a single image of himself which is the approach we have taken, also accompanied by a simplistic style of font being used.