We conducted our surveys through facebook messages with our friends, this allowed us to target who we talked to and who would be most useful, aswell as giving us more qualitative responses. It was essentially like a mini online focus group. Aswell as this, this method was better than surveymonkey.com which we used last year as we can now look at peoples responses and see how they responded to other questions. For example Vince, who is into indie music, didnt really like the track. If this was survey monkey, all we'd know is that one person didnt like the track and one person likes indie music.
What
genre of music most appeals to you?
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Lawrence Evans
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Rap/Hip-hop
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Felix Page
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Rap/Hip-hop
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Vince Firth
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Indie(Rock)
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Keir Burbidge
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Rap/Hip-hop
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Nat McKerlie
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Rap/Indie
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Do
you play close attention to the details of music videos?
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Lawrence Evans
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Not really unless I've been told specifically to watch the video
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Felix Page
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I'll try, if the concept is interesting I will
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Vince Firth
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Depends on how much I like the artist
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Keir Burbidge
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When its someone saying the words I will but i dont like following a
complex storyline as it takes the focus away from the music, especially in
rap
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Nat McKerlie
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Depends on the song, if I like the song then i will, if not i like to
just have it on in the background
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Do
you enjoy a music video more when it includes the artist singing or when
there is a storyline separate to the music?
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Lawrence Evans
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For rap music, probably someone singing along, unless the lyrics tell
a story which can be played out
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Felix Page
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I prefer to have a little film to watch but if its too different to
the song then its wierd
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Vince Firth
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Its all about the type of music, if its like heavy rock then you'd
want a video of them like on stage but for rap id say either a story with the
words or just someone rapping with cool things happening aswell.
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Keir Burbidge
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'I pretty much just answered that'
(When its someone saying the words I will but i dont like following a
complex storyline as it takes the focus away from the music, especially in
rap)
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Nat McKerlie
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I like a story line especially when it follows the song
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(After
listening to Mikill Pane's Remix of Gotye's somebody I used to know) what are
your general feelings about the track after you've listened?
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Lawrence Evans
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I'm quite a big fan of Mikill Pane and hadn't heard this track, but
his wordplay and stuff definetly makes the track a lot more upbeat and less
pop-ey
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Felix Page
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Its quite a sad song, its all about them breaking up, also it goes on
for ages after the rappings stopped with just music and it gets quite boring
without the rap
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Vince Firth
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Not really my cup of tea if im honest but my feelings about the track
are quite good its nice word play, thats my favourite bit, i like it more
than the original.
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Keir Burbidge
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You'd need to make it less based on gotyes song if your doing a video
for it, try and keep the focus on the rapping or it'll just look like a
cheesy pop video
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Nat McKerlie
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Its quite summery, the beat makes it quite happy I think even though
hes talking about breaking up so I dont really know how I feel its a cool mix
of both I think.
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Alex - how did these findings link to your concept development?
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