Sunday, 29 September 2013

AH : Technical Analysis Feedback

Personally, I chose this music video as for my technical analysis, due to the fact that it is the same artist as the track we have chosen to produce. Therefore, this has given me insight into the various camera shots and cutting rates that are evident in this producers visuals, giving me good understanding of a shot by shot analysis.
Shot by shot analysis




It is evident that this music video is produced mainly consisting of close ups and mid shots (therefore making up the meat of the music video), which are used to illustrative narrative, as well as performance characteristics of the video. It is as a result evident that the artist is both present, as well as absent which is an element we hope to pursue within the production of our own music videos, in order to conform to the conventions of the original artist. Therefore in terms of ideological discourse we are able to give a typical representation of the artist, as well as including typical conventional aspects to this artists style and dynamic to the music video. It is evident despite the frequent use of mid shots and close ups that there are other shots evident within the production such as over the shoulder shots, tild shots etc... It also features use of altering the time of some shots for example through the slow motion zooming shot of the door, and also the footage where the speed has been increased to show him walking to another location.

Mikill pane adds elements of humour at some points in his narrative, however when he is present on screen he always has a fairly serious personality which helps to juxtapose himself in many ways. In terms of how he represents himself a lot of his music videos help to represent him as a younger person which are reinforced particulary in this by the use of content displayed. For example within this production he is at a party which would have many conotations of a younget target audience. This is present in other music videos such as 'dirty rider' where he is riding a bmx round the roads, once again linking to a young target audience.

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