AW : Representation and Media Language : A deconstruction of Bitch Bad by Lupe Fiasco

• This video maintains a clear message, as Fiasco uses the music video to illustrate the meaning behind his song, that boys and girls are being corrupted by the sexism and disrespect of some modern rappers, and peoples acceptance of it.

• The technique used by the director here is also extremely interesting, set in the style of a pantomime-esque show, we see the star, Fiasco, in the foreground, rapping his song. The lyrics and ideas he creates are being performed in the background emphasizing the meaning of the song, so the viewer is intrigued by the lyrics.

• There is also multiple references to popular culture in this video, the 'Lil Wayne' and 'Nicki Minaj' type characters are used obviously as clear examples of the types of people that create this type of poison for children to listen too. There is also a reference to past cultures as well, the use of 'blackface' for the rapper in the dressing room draws parallels between that and how certain rappers are acting today.

• Fiasco clearly represents the perpetrators in the songs negatively, showing in the video the effects that their songs have on children, male and female, aswell as the lasting effect as they grow up. Fiasco's ideologies do concur with that of the mainstream however the confusion lies in the fact that he is a rapper and that he is condemning 'typical' rap music, so that the 'normalised' view of it is not maintained. 

•  We also see the director using Laura Mulvey's Male Gaze theory ironically, as the camera pans up and down the body of the cladly dressed woman, and uses dismemberment to highlight certain areas of her body.