AW : Print analysis of Pusha T - My Name Is My Name

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This print advert, to me is perfect minimalism, the image of the artist is instantly recognizable due to his dreadlocks if you are familiar with Pusha T, and if you are not the mysterious title and date enticed the reader to discover more. The typography is very simplistic, and does not say the entire name of the album, again allowing the reader to use their own intrigue to find out more. The colour scheme is also very modern and reflective of the artists meta-narrative, it shows his change in style from gangster-rapper to a more calmed downed style. The black and white combination is age-old and works very well as a simple eye-catching colour scheme. This poster does also corroborate with the rule of thirds, the first third is where the title and date are, with the second third being where the picture is, giving a dominant reading line of the reader first going to the title, then to the artist.

Digipack

This is the album for MNIMN, it also does not feature the artists name, and merely has a barcode on the front, presumably for the album. This is ironic and playful as it changes the normal conventions of an album cover where the barcode is small and in the corner. The inside cover is the image from the magazine advertisment, and shows the artist in the same pose, the silhouette is again easily recognized as the artist, meaning there is no need for his name. 

 

Other conventions are broken with this album cover, for example it does not have an album title either, this is becoming less and less unusual with artists such as Jay-Z, releasing his newest album MCHG without a title on the cover, or even Kanye West's album Yeezus which had no cover art at all. One of the singles from the album 'Numbers on the Boards' was released with this album art (right) and as you can see the black and white colour scheme and minimalist design is a common feature of this artists album, thus making the unusual designs recognisable to those who know the artist previously.